A/B Testing Guide
Science of Sales
Quick Answer
What is Split Testing?
A/B Testing (or split testing) involves showing two versions of a webpage to different visitors to see which one performs better. Version A is the original (Control), and Version B has one specific change (Variant). The winner becomes the new standard.
Top Elements to Test
| Element | Test Idea |
|---|---|
| Headline | "Get Started" vs "Start Your Free Trial Today" |
| CTA Button Color | Red (Urgency) vs Green (Go) vs Blue (Trust) |
| Form Length | 3 fields (Name, Email) vs 5 fields (Name, Email, Phone, Company) |
| Images | Product Shot vs Happy Customer Using Product |