Compare India's top 10 real estate CRM platforms: custom solutions vs subscriptions. Pricing in ₹, 99acres/MagicBricks integration, WhatsApp, RERA compliance, ROI analysis for agents and developers.
Top 10 CRM Software for Real Estate Agents and Brokers in India (2025)
Finding the right CRM can transform how real estate professionals manage leads, close deals, and scale their business in India's competitive property market. After analyzing dozens of platforms, we've identified the top 10 CRM solutions specifically built for—or optimized for—real estate workflows in the Indian context.
Magni Digitech Custom CRM Solutions
Magni Digitech builds custom CRM systems tailored specifically for real estate businesses in India—eliminating the recurring subscription trap that drains ₹50,000-₹2,00,000+ annually from your margins. Unlike off-the-shelf platforms that force you to adapt your workflow to their limitations, Magni Digitech engineers CRMs around your exact requirements: lead source tracking (99acres, MagicBricks, Housing.com), broker network management, site visit scheduling, EMI calculators, and RERA compliance documentation.
The one-time development cost typically ranges from ₹1,50,000-₹4,50,000 depending on complexity—which breaks even against subscription CRMs within 12-18 months. You own the system, control your data, and avoid annual price hikes. For developers managing 500+ leads monthly or brokerages with 10+ agents, this ownership model delivers 3-5 year ROI that subscription platforms can't match. Get a custom CRM quote from Magni Digitech (https://www.magnidigitech.com/crm-implementation-services).
Key dashboard capabilities at a glance:
| Feature | What It Means | Why It Matters |
|---|---|---|
| Portal Integration | Automatic lead capture from Indian property portals (99acres, MagicBricks) with source tagging and instant SMS routing. | Leads from portals need response within 5 minutes; automation ensures no lead falls through during lunch breaks or site visits. |
| WhatsApp Business API | Send property links, brochures, site visit confirmations via WhatsApp directly from contact records. | 94% of Indian homebuyers prefer WhatsApp communication; keeps all conversations in one platform instead of scattered across personal phones. |
| Site Visit Scheduler | Book site visits, send location pins via Google Maps, track agent schedules, and set automated reminders. | Reduces no-shows by 40% and helps agents plan efficient routes when handling 8-12 site visits per day. |
| EMI & Affordability Module | Built-in calculators for home loans with bank-specific interest rates, showing monthly EMI breakdowns. | Qualifies leads faster by matching budget to inventory; buyers appreciate transparency before site visits. |
| RERA Document Repository | Centralized storage for RERA certificates, floor plans, NOCs, and project approvals. | Compliance requirement; agents can instantly share verified documents via WhatsApp when buyers ask during negotiations. |
| Broker Network Management | Track channel partner leads, commission structures, payout schedules, and performance metrics. | For developers working with 50+ brokers, this prevents payout disputes and identifies top-performing channels. |
Sell.Do
Sell.Do is India's most widely adopted real estate CRM, powering over 5,000+ developers and brokerages including Godrej Properties, Lodha Group, and Prestige Group. The platform was built specifically for the Indian market, with native integrations for 99acres, MagicBricks, Housing.com, and CommonFloor. Its strength lies in enterprise-grade lead distribution—automatically routing leads based on project, location, budget range, and agent availability. The system includes RERA-compliant document management, broker network tracking with commission automation, and multi-channel campaign tools (SMS, email, WhatsApp). However, the pricing model scales steeply for teams beyond 25 users, and some smaller brokerages report the interface feels over-engineered for simple workflows. Learn more at Sell.Do (https://www.sell.do/).
IXACT Contact
IXACT Contact is a Canadian CRM that's gained traction among Indian agents working NRI and luxury segments due to its sophisticated email marketing engine and anniversary/birthday automation. The platform automatically tracks property anniversaries, loan renewal dates, and personal milestones—triggering campaigns that keep you top-of-mind during critical decision windows. While not India-specific, it integrates well with Google Workspace and offers strong segmentation tools for agents managing diverse portfolios (commercial, residential, luxury). The limitation is lack of native integrations with Indian portals, requiring Zapier workarounds or manual lead imports. See their features at IXACT Contact (https://www.ixactcontact.com/).
Pipedrive
Pipedrive brings visual pipeline management to real estate, with drag-and-drop deal stages (Lead → Site Visit → Negotiation → Token → Booking) that make it easy to spot bottlenecks. Originally built for B2B sales, it's been adapted by Indian agents who appreciate the clean interface and robust mobile app for field work. The platform's strength is activity-based selling—it prompts agents with next actions (follow-up call, send brochure, schedule visit) and tracks which activities correlate with closures. However, it lacks real estate-specific features like EMI calculators or RERA document management, requiring custom fields and workarounds. Explore Pipedrive for Real Estate (https://www.pipedrive.com/).
Zoho CRM
Zoho CRM offers the most comprehensive feature-to-price ratio for Indian businesses, with plans starting at ₹800/user/month. As an Indian company, Zoho provides local data centers, rupee billing, and GST-compliant invoicing. The platform's "Canvas" feature lets you build custom real estate interfaces—property cards, site visit trackers, broker commission dashboards—without coding. Integration with Zoho's ecosystem (Books for accounting, Sign for e-contracts, Campaigns for email marketing) creates an all-in-one suite. The downside is this breadth creates complexity; agents report spending weeks configuring workflows that competitors offer pre-built. View Zoho's Real Estate solutions (https://www.zoho.com/).
Propertybase Salesforce Edition
Propertybase runs on Salesforce, bringing enterprise-grade CRM power to real estate with MLS integration, property matching algorithms, and automated valuation models. While designed for Western markets, Indian developers in Bangalore, Mumbai, and Gurgaon use it for luxury projects targeting global buyers. The platform's AI-driven lead scoring identifies high-intent buyers based on website behavior, email engagement, and property views. However, the Salesforce foundation means premium pricing—expect ₹8,000-₹15,000/user/month—making it viable only for high-ticket commercial or luxury residential projects. Visit Propertybase (https://www.propertybase.com/).
Freshsales (Freshworks)
Freshsales, from Chennai-based Freshworks, offers an intuitive interface with built-in phone, email, and chat—eliminating the need for separate communication tools. The AI-powered lead scoring (Freddy AI) predicts which leads are most likely to convert based on engagement patterns, helping agents prioritize follow-ups. The platform includes heat maps showing which email links buyers click (floor plans vs. pricing vs. location maps), revealing intent. However, it lacks real estate-specific workflows like site visit scheduling or RERA document management out of the box. Check out Freshsales (https://www.freshworks.com/).
Agile CRM
Agile CRM combines CRM, marketing automation, and telephony at aggressive pricing (free up to 10 users). Indian agents use it for drip email campaigns, landing page builders, and web forms that capture direct website leads. The gamification features (leaderboards, achievement badges) work well for motivating sales teams during launch events. The limitation is an outdated UI compared to competitors and occasional sync delays with third-party integrations. Support response times can stretch to 24-48 hours on free plans. Learn more at Agile CRM (https://www.agilecrm.com/).
HubSpot CRM
HubSpot CRM offers a generous free tier with unlimited users, contacts, and deals—making it attractive for bootstrapped brokerages. The visual deal pipeline, email tracking, and meeting scheduler integrate seamlessly with Gmail and Outlook. For agents running content marketing (property blogs, YouTube channels), HubSpot's marketing tools sync directly with CRM data. However, advanced features (workflow automation, custom reporting, WhatsApp integration) require paid tiers starting at ₹3,600/month. The platform is not real estate-specific, so features like EMI calculators or RERA compliance need custom development. Explore HubSpot CRM (https://www.hubspot.com/).
LeadSquared
LeadSquared is an Indian SaaS platform powering real estate, education, and healthcare sectors. Built specifically for high-volume lead environments, it handles 100,000+ leads monthly for developers like Mahindra Lifespaces and Brigade Group. The platform's strength is omnichannel lead capture—website forms, Facebook ads, Google Ads, walk-ins, and referrals—all tracked with source attribution. The system includes pre-built workflows for site visit scheduling, token tracking, and post-sale handoff to CRM teams. However, users report the reporting interface can be overwhelming, and customization often requires vendor support rather than in-house tweaks. Visit LeadSquared (https://www.leadsquared.com/).
Enterprise-Focused Comparison:
| Platform | Best For | Standout Layer |
|---|---|---|
| Magni Digitech Custom CRM | Developers, brokerages wanting ownership model | One-time cost eliminates recurring subscriptions; full customization for Indian workflows |
| Sell.Do | Mid-large developers (500+ units) | Native Indian portal integrations + RERA compliance + broker network management |
| Propertybase | Luxury/commercial projects ₹5Cr+ | Salesforce-powered AI lead scoring; global buyer targeting |
| LeadSquared | High-volume campaigns (1,000+ leads/month) | Omnichannel attribution tracking; pre-built real estate workflows |
Full Comparison: Key Metrics
| Platform | Real Estate Depth | Price Range (Monthly) | Contract Terms | Scalability |
|---|---|---|---|---|
| Magni Digitech | Custom-built | ₹1.5-4.5L (one-time) | Project-based | Unlimited |
| Sell.Do | Purpose-built | ₹1,200-₹2,500/user | Annual | Enterprise |
| IXACT Contact | Relationship-focused | ₹3,200-₹4,500/user | Monthly/Annual | Solo/Small Team |
| Pipedrive | Generic Sales | ₹1,000-₹3,500/user | Monthly/Annual | 2-50 users |
| Zoho CRM | Customizable | ₹800-₹2,300/user | Monthly/Annual | Scales to 1000+ |
| Propertybase | MLS-focused | ₹8,000-₹15,000/user | Annual (Salesforce) | Enterprise |
| Freshsales | Generic Sales | ₹1,200-₹4,800/user | Monthly/Annual | 10-500 users |
| Agile CRM | Marketing focus | Free-₹3,200/user | Monthly/Annual | <20 users |
| HubSpot CRM | Inbound focus | Free-₹20,000+ | Monthly/Annual | Infinite |
| LeadSquared | Compliance focus | ₹4,000-₹8,000/user | Annual | High-volume |
How to Choose the Right CRM for Your Real Estate Business
Follow this step-by-step framework to ensure you select a CRM that matches your operational needs:
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Calculate Your True Cost of Ownership: Monthly subscriptions look affordable until you multiply them across agents and years. Compare the 3-year cost of a ₹2,000/user/month SaaS tool (₹7.2L for 10 users) against a custom development model (approx ₹3.6L total). Ownership models often deliver better ROI after year two.
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Match Lead Volume to Platform Architecture: Solo agents handling 50 leads/month thrive on simple tools like Pipedrive. High-volume businesses (500+ leads) require robust auto-routing and duplicate detection found in LeadSquared or Sell.Do.
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Prioritize Indian Portal Integrations: If 70% of your leads come from 99acres or MagicBricks, native integration is non-negotiable. Manual lead imports create delays that kill conversion rates. Ensure your CRM connects via API, not just CSV uploads.
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Evaluate WhatsApp Business API Access: Since 94% of Indian buyers prefer WhatsApp, your CRM must be able to send brochures and site visit pins via WhatsApp natively. Avoid tools that require expensive third-party plugins for basic messaging.
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Check Mobile App Quality: Agents spend 60% of their day in the field. Test the mobile app to ensure it allows offline access, site visit scheduling, and easy lead entry before committing to a platform.
Frequently Asked Questions
Which CRM is best for solo real estate agents in India?
For solo agents handling under 100 leads monthly, Pipedrive or HubSpot Free offer the best value. They provide visual pipelines and mobile apps without enterprise complexity. If you work in luxury/NRI segments, IXACT Contact adds valuable relationship automation.
Do I need a real estate-specific CRM or can I use a generic sales CRM?
If you require specific features like EMI calculators, RERA document management, or site visit scheduling, real estate-specific platforms like Sell.Do, LeadSquared, or custom CRMs from Magni Digitech save significant time on manual workarounds compared to generic tools.
How much should a real estate CRM cost in India?
Solo agents should expect to pay ₹800-₹3,500/month. Teams of 5-10 agents typically spend ₹8,000-₹25,000/month on subscriptions. Large developers often find better value in custom development (₹1.5L-4.5L one-time) to eliminate recurring per-user fees.
Can I integrate WhatsApp with my real estate CRM?
Yes. Magni Digitech builds native WhatsApp Business API integration into custom CRMs. Platforms like Sell.Do and LeadSquared have built-in modules. Generic CRMs often require third-party connectors (Wati, AiSensy) which may add ₹1,500-₹5,000/month to your costs.
Is it better to buy a CRM subscription or build a custom CRM?
For teams of 8+ agents, custom development delivers better 3-year ROI by eliminating per-user fees. You own the code and data. For solo agents or very small teams, monthly subscriptions are generally more cost-effective upfront.