Content Strategy
The Blueprint for Growth
Quick Answer
What is it?
A content strategy is a plan that answers: Who are we talking to? What problems are we solving? Where will we publish? And how will we measure success? It transforms random posting into a focused business engine.
The 4-Step Process
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1. Define Audience (Persona):
Knowing exactly who your ideal customer is (age, pain points, goals). -
2. Determine Channels:
Choosing where your audience hangs out (e.g., LinkedIn for B2B, Instagram for fashion). -
3. Create Content Calendar:
Planning topics in advance to ensure consistency. -
4. Distribute & Measure:
Sharing the content and tracking metrics like views, engagement, and leads.