How Digital Marketing Works
The Ecosystem Explained
Quick Answer
The Core Process
Digital marketing works by creating a funnel: Attract strangers via SEO/Ads, Convert them into leads via a website, Close them into customers using sales strategies, and Delight them with content to encourage loyalty. It relies on data to optimize every step of this journey.
The Digital Marketing Funnel
To make digital marketing work, you must connect different channels together. It is not just "posting on Facebook." It is a system.
1. Top of Funnel (Awareness)
People who don't know you exist.
Tools: Social Media, Blog Content, YouTube, Display Ads.
Tools: Social Media, Blog Content, YouTube, Display Ads.
2. Middle of Funnel (Consideration)
People evaluating their options.
Tools: Email Newsletters, Retargeting Ads, Case Studies, Reviews.
Tools: Email Newsletters, Retargeting Ads, Case Studies, Reviews.
3. Bottom of Funnel (Decision)
People ready to buy.
Tools: Google Search Ads (High Intent), SEO (Product Pages), Discount Offers.
Tools: Google Search Ads (High Intent), SEO (Product Pages), Discount Offers.
Process FAQs
Where should I start?
Start with a high-converting website. Without a place to send traffic, ads and SEO are wasted money.