Local SEO Explained
Ranking for "Near Me" Searches
Quick Answer
What is Local SEO?
Local SEO is a branch of search engine optimization focused on improving a business's visibility in local search results, such as Google Maps and the "Local Pack" (the map listing at the top of Google). It is crucial for brick-and-mortar stores and service-area businesses.
Top 3 Ranking Factors
- Google Business Profile (GBP): A verified, complete profile with photos, hours, and categories.
- Reviews: The quantity, quality (rating), and recency of customer reviews.
- NAP Consistency: Ensure your Name, Address, and Phone Number are identical across all online directories (Justdial, Yelp, Facebook).
Who Needs Local SEO?
- Restaurants & Cafes
- Dentists & Doctors
- Plumbers, Electricians, & Home Services
- Retail Stores
- Law Firms
Local SEO FAQs
How do I get on Google Maps?
You simply need to create and verify a Google Business Profile (formerly Google My Business). Verification usually happens via a postcard sent to your address.
Do reviews really matter?
Yes. Reviews are one of the strongest trust signals for Google. A steady stream of positive reviews tells Google your business is active and trustworthy.