What is Paid Advertising?
PPC & Social Ads Explained
Quick Answer
What is Paid Advertising?
Paid Advertising, often called PPC (Pay-Per-Click), is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It allows businesses to buy visits to their site immediately rather than earning them organically appropriately. Common platforms include Google Ads and Meta (Facebook/Instagram) Ads.
How Paid Ads Work
Most paid advertising runs on an auction system. You bid on keywords (Google) or audiences (Facebook) to show your ad.
- Search Ads (Google): Target users actively searching for specific keywords (e.g., "buy running shoes"). High intent.
- Display/Social Ads: Interrupt users while they browse content. Good for awareness and retargeting.
Pros & Cons of PPC
| Pros | Cons |
|---|---|
| Instant traffic and results | Traffic stops when you stop paying |
| Highly precise targeting | Can be expensive in competitive industries |
| Easy to measure ROI | Requires constant monitoring and optimization |
Who Should Use PPC?
- New businesses needing immediate visibility.
- E-commerce stores promoting specific products.
- Events or time-sensitive offers.
PPC FAQs
How much does Google Ads cost?
You set your own budget. You can start with as little as ₹500/day, but competitive keywords will cost more per click.
What is a good ROAS?
ROAS (Return on Ad Spend) varies by industry, but a 4:1 ratio (₹4 revenue for every ₹1 spent) is generally considered healthy.