Google Ads vs Facebook Ads
Intent vs Interest
Quick Answer
The Core Difference
Google Ads captures **Demand** (people searching for a solution). It is "Pull" marketing.
Facebook Ads generates **Demand** (people browsing socially). It is "Push" marketing.
Use Google for immediate sales (e.g., "Plumber near me"). Use Facebook for brand awareness and lifestyle products.
Platform Showdown
| Feature | Google Ads | Facebook (Meta) Ads |
|---|---|---|
| Targeting | Keywords (Search Intent) | Interests & Demographics |
| Cost (CPC) | High (Competitive) | Lower (Generally) |
| Ad Format | Text-heavy | Visual (Image/Video) |
| Best For | Services, B2B, Urgent Needs | E-commerce, Fashion, Events |
Common Questions
Should I start with Google or Facebook?
If you solve a problem (e.g., HVAC repair), start with Google. If you sell a cool gadget or clothing, start with Facebook/Instagram.
Are Facebook Ads cheaper?
Generally yes, the Cost Per Click (CPC) is lower on Facebook. However, the conversion rate is often higher on Google because the intent is stronger.