What is Retargeting?
The Second Chance for Sales
Quick Answer
How it Works
Retargeting works by placing a small piece of code (a "pixel") on your website. When a visitor leaves without buying, the pixel tracks them and shows them your specific ads on other platforms like Facebook or Google. It reminds them of what they looked at, encouraging them to return and complete the purchase.
Why Retargeting is Essential
97% of visitors leave a website without buying on their first visit. Retargeting gives you a second chance.
- Lower Cost: Clicks are often cheaper because the audience already knows you.
- Higher Conversion: Visitors who see retargeting ads are 70% more likely to convert.
- Brand Recall: Keeps your brand "top of mind" while they consider their options.